Klein Project Marketing is part of the Klein family—with expertise in Commercial Residential here and across Canada.

20+

Excusive Land Assemblies

75

# of Presale Projects

250K+

Our National Reach

With a tailored team of industry experts—we provide a focused, bespoke partnership to our clients.

Chris Di Fazio - Project Marketing Lead

Chris Di Fazio, Project Marketing Lead at Klein Group, excels in blending strategic marketing with real estate prowess, honed through a distinguished career in various leadership roles. Prior to his current position, Chris co-led the Vancouver Condo Team & Vancouverpresales.com from 2017 to 2023, where he played a pivotal role in shaping the landscape of presale projects in Vancouver.

Meet the Leadership

Klein has a tailored process from start to finish. Here’s how we work.

Klein Project Marketing - Marketing Research

1. Market Research

The target markets. Conducting thorough research on potential buyers, competitors, demand anlysis and industry trends helps identify the audience. Tailor messaging to meet their needs, preferences, and expectations. It also reveals gaps in the market and areas for differentiation and competitive advantage.

2. Defining Place

Establishing a strong brand identity for the project is crucial. This includes defining its unique selling points (USPs), such as location, design, sustainability, or amenities, and crafting a compelling narrative around it. The positioning helps potential buyers or tenants see the value of the project in relation to alternatives.

Klein Project Marketing - Marketing Plan

3. Marketing Plan

A detailed marketing plan outlines goals, budget, and tactics to reach the target audience. This plan may include a combination of strategies like digital marketing, print advertising, events, and partnerships. It also sets clear metrics for tracking success and adjusting the strategy as needed.

Klein Project Marketing Material Development

4. Material Development

High-quality promotional materials, such as brochures, presentations, virtual tours, and detailed floor plans, are essential to showcase the project’s features. These materials should align with the brand’s message and appeal to the target audience, providing all necessary information in an engaging way across the right platforms.

5. Online Presence

Establishing a strong online presence is key for reaching a wide audience. This includes creating a user-friendly website with information about the project, virtual tours, and contact details. Social media platforms, targeted ads, and search engine optimization (SEO) should also be used to increase visibility and engagement.

6. Engagement

Building relationships with businesses, influencers, and media outlets can help spread awareness and credibility. Hosting events or offering sneak peeks at the construction site can generate buzz and interest among potential buyers and the surrounding community.

7. Leveraging Partnerships

Collaborating with real estate agents, brokers, and industry influencers can help drive sales and leads. Referral programs or incentives can also motivate past clients or local contacts to recommend the project to others, broadening the reach.

Klein Project Marketing Tracking & Adjustments

8. Track, Adjust, Build Contingency

We track it all in real time: the overall marketing efforts, monitor key metrics like lead generation, engagement, and conversion rates online and on site. Adjust strategies by refining targeting, messaging, or channels based on performance insights. Build contingency plans by identifying potential risks: market shifts, alternative approaches, and reallocating resources to meet project goals.

Klein's portfolio spans many disciplines. See new developments marketed by Klein.

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Gardenia at the Foothills - Coquitlam

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The Vue - North Vancouver

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Hayat Residences - Coquitlam

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See All Portfolio

Klein’s case studies show masterful marketing at work. See the process behind the projects.

See All Case Studies

Klein Project Marketing Easy Communication

Valore on the Park – Redefining Compact Living in Port Coquitlam

Case Study

Valore on the Park was an ambitious residential project situated in Port Coquitlam, an area traditionally known for its spacious family homes and affordable living. The development introduced compact urban living to a market that was not accustomed to smaller units. Despite facing initial marketing challenges, our team repositioned Valore to align with the right demographic and create a compelling lifestyle-driven sales strategy.